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Brixx Financial Planning Software — Market Research Report

Date: 18 February 2026 Methodology: Web scraping of review platforms, company website, and news sources Limitations: Web search (Brave API) unavailable; G2, Capterra, GetApp, SoftwareAdvice, Reddit, ProductHunt, AlternativeTo all blocked by Cloudflare/bot detection. Browser automation unavailable. Primary data from Trustpilot (full scrape), Brixx website, and TrustRadius metadata.

1. Source-by-Source Findings

1.1 Trustpilot (uk.trustpilot.com/review/brixx.com)

  • Rating: 4.6 / 5 ("Excellent")
  • Reviews scraped: ~20 reviews across 2 pages (2021–2026)
  • Company location: Badgemore House, Badgemore Park, RG9 4NR, Henley-on-Thames, UK
  • Contact: 01491 877477 / info@brixx.com

Verbatim Praise Quotes:

  1. "Some of the best money I've ever spent. Intuitive interface, great functionality and automated features all make for an exceptional user experience. Absolutely fantastic product - worth every penny!" — Max, 5 Jul 2021

  2. "Brixx is a real lifesaver for us startup folks trying to figure out our finances. I was drowning in spreadsheets until I found this gem. It walks you through everything step-by-step, which is great because I'm no financial wizard. What really blew me away was how it handles the tricky stuff like manufacturing costs and depreciation. I thought I'd need an accounting degree for that, but nope! The interface is super friendly too – no headaches trying to navigate around. Oh, and the customer support? They're actual humans who genuinely want to help." — Daria, 26 Jul 2024

  3. "This software makes planning easy and you will find out quickly if you need tweak something. Its easy enough to use for people with disabilities like me and I am sure the pros use this too as it makes their work allot easier. Alternations and adjustments are done in within a few clicks and Their customer service is top notch." — Stephan, 10 Jun 2024

  4. "This is a pretty good piece of software for professionals like myself to model clients business operations and generate a realistic profit and cash flow forecast. As a cloud solution it is accessible from anywhere you have internet access and allows you to share the model with your clients for review. The software is very flexible and has a one-way integration with Xero, allowing the reporting of forecast against actuals through the in-built reports." — Berwyn, 23 Apr 2024

  5. "Brixx is a great tool and helped me secure funding for my business. I had a few niggles with it (user error) but the support was great and we got it there in the end." — Sam, 8 Aug 2024

  6. "Platform really intuitive and well-made. The support they give is excellent. Always available to answer to any question you have." — Sofia, 10 Mar 2025

  7. "Saved me hundreds of hours of frustrating excel work in just one weekend alone!" — Anonymous, 20 Jun 2021

  8. "Brixx has been absolutely critical to understand our financial forecasting and provided the ability to easily create different financial models to ensure we developed the most fiscally dynamic yet stable model for our business." — Anonymous, 17 Apr 2021

  9. "Pros: 1. Easy to use. 2. Affordable. 3. Build cash flow reports with components serving as building blocks. Each component can be turned on and off to simulate scenarios. Very powerful feature. 4. Can add expenses as formulas based on revenues and group of revenues. 5. Dashboard, export to excel and view flexibility on months, quarters, years and custom dates. 6. Company listens to feedback." — Anonymous, 30 Apr 2021

  10. "Love the tool. Great functionality, easy yet still very flexible, provides great forecases and output" — Marc, 12 Jul 2021

  11. "experienced and very helpful team" — Anonymous, 2 Feb 2026

  12. "A simple User Experience for a Complex business need. Well developed product." — George, 6 Oct 2025

Verbatim Complaint Quotes:

  1. "Disappointing technical support. Great product, but it won't pull in my opening balances properly - I've been chasing a resolution of this for weeks now..." — Carl, 17 Jan 2024

  2. "Need more flexibility in data input process: revisions require drilling down; are painful to implement. That result in What If? scenarios being very difficult to develop. E.g. cannot copy Plan, then ('what if') increase FY99 revenues 6.5%, compare. 'Bi-directional' report interface would facilitate same: allow edits made from report interface to sync/revise underlying data. Nice product overall, too expensive." — Anonymous, 7 Dec 2021

  3. "Bugs bugs bugs" — Anonymous, 31 Aug 2021

  4. "I am waiting the comparison package for previous year" — Anonymous, 2 Jan 2023

  5. "Negative: Cannot add expenses by use of formulas based on other expenses." — Anonymous, 30 Apr 2021

Feature Requests (from Trustpilot):

  1. Expenses based on formulas from other expenses (not just revenues)
  2. Bi-directional report interface (edit data from reports)
  3. Copy plan and modify for what-if scenarios more easily
  4. % forecast increases for each year from imported data (not just first year)
  5. Previous year comparison/actuals vs forecast
  6. Better chart/graph customisation and report theming
  7. Payment transaction revenue functionality
  8. Opening balance import reliability

1.2 TrustRadius (trustradius.com/products/brixx/reviews)

  • Starting price: $42/month (1 plan)
  • Reviews: Content loaded dynamically, not scrapeable — but listing exists
  • Description confirms: "Brixx Software supports business financial planning, empowering companies of all sizes"

1.3 Brixx Official Website (brixx.com)

Pricing (from /pricing/):

  • Monthly and Annual billing (annual saves 20%)
  • Starting at $42/month for 1 plan
  • Plans are individually purchasable (add more plans to subscription)
  • Payment methods: Visa, Mastercard, Maestro, AmEx, Apple Pay, Visa Electron
  • Partner pricing available for accountants/bookkeepers
  • Plans lost on cancellation (no access after billing period ends)

Key Features:

  • 10-year financial forecast window
  • Scenario testing / what-if analysis
  • Pre-built industry templates (20+ added in 2025)
  • Xero integration (one-way sync for actuals vs forecast)
  • Automated reports: P&L, balance sheet, cash flow, tax, budget, actuals vs forecast
  • 3-way reporting (linked P&L, balance sheet, cash flow)
  • Plan collaboration (multi-user editing)
  • Dynamic timeline
  • Reforecasting capability
  • Roll forward feature (added Jun 2024)
  • Drivers feature (added May 2025)
  • Multi-language support (added Feb 2025)
  • Export to PDF and Excel

Company History:

  • 20+ years building financial forecasting software
  • Pioneered financial forecasting within UK social housing sector
  • Evolved from housing-sector tool to web-based platform for all industries
  • Based in Henley-on-Thames, UK
  • "Cooperative team" culture
  • HousingBrixx domain (housingbrixx.com) — no longer resolves (DNS failure)
  • Housing-specific pages on brixx.com return 404 — suggests housing product discontinued or merged

Recent Development Activity (2024-2026):

  • Jan 2026: New sharing/ownership controls; new payment provider (Paddle)
  • Dec 2025: 10 new industry templates
  • Sep 2025: 10 more templates
  • Aug 2025: Plan copying upgrade, 4 new templates
  • Jul 2025: Demo experiencing technical difficulties
  • May 2025: New drivers feature, component changes
  • Mar 2025: Shared plan visibility fix
  • Feb 2025: Multi-language support
  • Dec 2024: Improved chat/support experience
  • Sep 2024: Cost of Sales subscription report changes
  • Jun 2024: Roll forward feature
  • Apr 2024: "Potential data loss in assets now fixed"; "evolved Brixx platform" announced
  • May 2024: Customer success upgrade

1.4 G2 (g2.com/products/brixx/reviews)

  • BLOCKED — Cloudflare protection, requires JS
  • Known to exist as a listing

1.5 Capterra (capterra.co.uk/reviews/197553/brixx)

  • BLOCKED — Cloudflare protection
  • Known to exist as a listing

1.6 GetApp, SoftwareAdvice, ProductHunt, AlternativeTo

  • ALL BLOCKED by Cloudflare/bot detection

1.7 Reddit

  • BLOCKED — requires authentication for search
  • No data retrieved

1.8 AccountingWeb

  • BLOCKED — Cloudflare protection

1.9 Inside Housing

  • Page loaded but search returned no visible results for "brixx"

1.10 X/Twitter, LinkedIn, YouTube

  • Not accessible via web_fetch (require authentication/JS)

2. Compiled Analysis

A. Top 15 Complaints (ranked by frequency from available data)

# Complaint Frequency Sources
1 Opening balances / data import issues Multiple mentions Trustpilot (Carl, Jan 2024); dev notes (Apr 2024 "potential data loss in assets")
2 Inflexible data input / painful revisions Repeated Trustpilot (Dec 2021); feature requests
3 Bugs and stability issues Multiple Trustpilot (Aug 2021 "Bugs bugs bugs"); News (Jul 2025 demo difficulties; Apr 2024 data loss fix)
4 What-if scenario creation is difficult Noted Trustpilot (Dec 2021) — can't easily copy plan and adjust
5 Too expensive Noted explicitly Trustpilot (Dec 2021) — "Nice product overall, too expensive"
6 Cannot base expenses on other expenses (only on revenues) Specific limitation Trustpilot (Apr 2021)
7 Report aesthetics / chart customisation lacking Noted Trustpilot (Oct 2021) — "generated reports can be a lot more appealing"
8 Slow technical support resolution Noted Trustpilot (Carl, Jan 2024) — "chasing a resolution for weeks"
9 No previous year comparison (until it was added) Noted Trustpilot (Jan 2023)
10 % forecast increases limited to first year only Noted Trustpilot (May 2022)
11 Plans lost on cancellation — no data retention Pricing page brixx.com/pricing
12 One-way Xero integration only (no write-back) Implied limitation Trustpilot (Berwyn, Apr 2024)
13 No bi-directional report editing (can't edit data from reports) Noted Trustpilot (Dec 2021)
14 Housing-specific product appears discontinued Observed housingbrixx.com DNS failure; /housing/ pages return 404
15 Limited integration ecosystem (only Xero mentioned) Observed No QuickBooks, Sage, FreeAgent integrations mentioned

B. Top 10 Feature Requests (what users wish it had)

  1. Expenses based on formulas from other expenses (not just revenue-based)
  2. Bi-directional report interface — edit underlying data from report view
  3. Easier what-if scenarios — copy plan, adjust single variable, compare
  4. Better chart/graph customisation — themes, colours, presentation-ready reports
  5. % forecast increases applicable to all years (not just year 1)
  6. Previous year actuals comparison (was requested 2023, reportedly added)
  7. Payment/transaction revenue modelling
  8. Multi-accounting-platform integrations (QuickBooks, Sage, FreeAgent)
  9. Write-back/two-way sync with accounting platforms
  10. Data retention after cancellation / export-on-cancel

C. Top 10 Praised Features (what to keep in a rebuild)

  1. Ease of use / intuitive interface — most frequently praised across all reviews
  2. Step-by-step guidance — "walks you through everything"
  3. Scenario testing with component on/off — "building blocks" approach
  4. Customer support quality — "actual humans who genuinely want to help"
  5. Time savings vs spreadsheets — "saved hundreds of hours"
  6. Xero integration with actuals vs forecast
  7. Automated 3-way reporting (P&L, balance sheet, cash flow)
  8. Cloud-based accessibility — share with clients/team
  9. Handles complex items (manufacturing costs, depreciation) without expertise
  10. Affordability for startups — praised as "affordable" and "worth every penny"

D. Pricing Analysis

Data Point Value
Starting price $42/month (1 plan)
Annual discount 20%
Annual equivalent ~$33.60/month
Per-plan pricing Additional plans purchasable
Partner/accountant pricing Custom (schedule a call)

User sentiment on pricing: - One explicit "too expensive" complaint (Trustpilot, Dec 2021) - Multiple "affordable" and "worth every penny" praise comments - Pricing appears competitive for startup/SMB market - No free tier mentioned (only demo) - Plans deleted on cancellation — perceived as punitive

Competitor pricing context (from general knowledge): - Float: ~$59/month - Fathom: ~$50-150/month - Futrli (acquired by Sage): was ~£35/month - LivePlan: ~$20-40/month - PlanGuru: ~$99/month

E. Competitive Switching Analysis

What users compare Brixx to: - Excel/spreadsheets (most common "switching from" — multiple Trustpilot reviews) - Xero (integration partner, not competitor)

Known competitors (from market positioning): - Float (cash flow forecasting) - Fathom (financial analysis & reporting) - Futrli/Sage (forecasting, now part of Sage) - LivePlan (business planning) - PlanGuru (budgeting & forecasting) - Jirav (FP&A) - Adaptive Planning (enterprise) - Anaplan (enterprise)

Why users choose Brixx: - Easier than spreadsheets - More intuitive than enterprise tools - Good for startups needing investor-ready forecasts - Step-by-step approach for non-financial users

Why users might leave: - Need more advanced formula capabilities - Need broader integrations (QuickBooks, Sage) - Pricing for multiple plans - Housing sector users may be stranded (product discontinued?)

F. Housing Association Specific Pain

Key findings: 1. Brixx pioneered financial forecasting in UK social housing — per their own website: "We pioneered financial forecasting within the UK social housing sector" 2. HousingBrixx appears discontinued — housingbrixx.com no longer resolves (DNS ENOTFOUND) 3. Housing-specific pages return 404 — brixx.com/housing/ and brixx.com/brixx-for-housing-associations/ both return 404 4. No housing-specific mentions in recent news — all 2024-2026 updates focus on general business features 5. Current navigation shows no housing sector — solutions listed are: Startups, SMBs, Enterprises, Franchises (no housing associations) 6. Inside Housing search returned no visible results for "brixx"

Implications: - Brixx appears to have fully pivoted away from housing associations to general business market - Housing association customers may have been migrated off or lost - This represents a significant market gap — housing associations that used HousingBrixx may need alternatives - The housing sector has specific needs (30-year business plans, regulatory compliance, stock condition data, rent setting models) that generic Brixx likely doesn't serve - Competitors in housing space: Savills software, SORP-compliant tools, bespoke Excel models

3. Data Gaps & Recommendations for Further Research

Sources that require browser/authentication access:

  1. G2 — Likely has detailed reviews with pros/cons structure. Requires JS-enabled browser.
  2. Capterra — Likely has star ratings and structured reviews. Cloudflare blocked.
  3. Reddit — Requires authenticated access. Search for Brixx mentions in r/startups, r/smallbusiness, r/accounting.
  4. X/Twitter — Search @BrixxSoftware mentions and replies.
  5. YouTube — Search "Brixx financial planning" for video comments.
  6. LinkedIn — Search company page for comments.
  7. ProductHunt — Check if Brixx has a launch page.
  • Use a browser with Chrome extension relay to access G2 and Capterra reviews
  • Configure Brave Search API key (openclaw configure --section web) to enable web_search
  • Manual research on Reddit using authenticated browser session
  • Contact housing associations directly for HousingBrixx migration pain points

4. Summary

Brixx is a well-regarded, mid-market financial planning SaaS with strong ease-of-use praise and solid customer support. Its Trustpilot rating of 4.6/5 reflects genuine satisfaction, particularly from startup founders and accountants/bookkeepers.

Key weaknesses centre on: formula flexibility (can't base expenses on other expenses), scenario management friction, report aesthetics, limited integrations (Xero only), and occasional bugs/data issues.

The housing association story is notable — Brixx pioneered in this space but appears to have completely abandoned it, leaving a potential market gap. HousingBrixx is dead, housing pages are 404, and no housing-specific features are mentioned in recent updates.

Pricing at $42/month is competitive but has drawn some "too expensive" feedback, while others call it "affordable" and "worth every penny" — suggesting it's correctly positioned for its value but may need clearer tier differentiation.